Letter from the Future

photo © 2007 Adam Lautenbach | more info (via: Wylio)
I am a 32 year old indie storyteller living in Pepsidelphia (formerly known as Philadelphia, before the crisis), population 23 million, and it’s 2018. I moved here after the “event” in New York City along with everyone else. Last night, I went to Lance Weiler’s amazing Opera, Hope, which was supposedly the culmination of a nearly seven year process starting way back at the 2011 Sundance Film Festival when he played his short film and premiered the interactive Pandemic experience, which began this entire Gesamtkunstwerk phenomenon (the German’s told us transmedia was a bad name, and this one kinda stuck). I was able to get a ticket through my friend who does code programming at TopSpin, which was lucky because all operas sell out immediately now that they work with established directors from gesamtkunstwerks.

I go to the cinema more often now that the Pepsi Alamo Drafthouse offers free screenings 24/7 to anyone who has drank at least 4 Pepsi’s that week. It’s really great because I only see one advertisement for Pepsi at the beginning and then the film plays, I order some great Vegan food and a Diet Pepsi water, or a beer and enjoy the show with all my friends. We pick the show we want to see the day (or week) before, and which theater we want to see it in – KidFree, MobileFree or FullActive. I usually go to FullActive because then I can see what my friend’s are thinking while I watch the show (from my retina display), and I usually sit on the left side of the theater. I’m not sure why, but I think the content is usually better there than on the right side. I think more of the clues to the film show to the audience on the left side, but maybe I’m wrong. Sometimes, I go see something again from the other side, but I already know the clues from the left side feed, so it’s hard to tell. The Alamo is really great because I can also choose to see the film edited specifically for my town. Always better than what I get on PepsiNet for free at home.

Speaking of which, I’m so happy Pepsi took over Netflix. That happened back in 2015, a year or so after Netflix had taken over Time Warner, and it made sense to change it to PepsiNet since they were now offering me internet service everywhere, as well as flix. Now when I watch films, I can choose which charities my points go to (I’m on the point, as opposed to pay plan which means I see more advertising for free access and get points for watching), and I always choose Sundance. Then, Sundance selects which indies get funded and then get to go on the Sundance Festival Tour.

Communal Conversation trumps Marketing: Trend 5/7 Future of Arts

This is part six in an ongoing series of posts on 7 Trends for the Future of the Arts. Originally published (and partially reprinted here with permission of the publisher) in the book: 20 Under 40: Reinventing the Arts and Arts Education for the 21st Century. I'm presenting selections from each trend, and you can follow the whole post series from here. If you are interested in these arguments, check out and think about purchasing the book here.

Trend 5: Communal Conversation trumps Marketing

photo © 2011 jeff hubbard | more info (via: Wylio)When people join a social network, they do so for a variety of reasons including connecting with colleagues, sharing information, or possibly to find friendship, romance, or work. If you glance at most arts organizations’ websites, however, it appears that the administrators think social networking is just about marketing. Themselves. Constantly. If an organization is event-based, one usually finds a flurry of postings just before and during the events it offers, but rarely afterwards—unless it’s a tweet saying “hey, thanks for attending, see you next year.” This couldn’t be further from what audiences want, which is an ongoing dialogue and real sense of connection.

Arts organizations must participate in the building of online communities in a natural way or they will become, as many already have, just so much more noise in the Internet social sphere. This isn’t easy for arts organizations, or for most artists and other people, because real dialogue is hard. In fact, this is precisely the area where one often learns that one’s real queasiness around social media isn’t technical—almost anyone of any age group can learn how to use social networks. What’s hard is conversation, whether that’s in the lobby or online. The entire architecture of most museums, theaters, and arts organizations seems intended to minimize the chance that a staff member could engage in even brief conversation with the public. The architecture of the Internet, however, requires true, engaged conversation.

Until arts organizations realize they must actually participate in a dialogue with their community, they can’t create a proper presence online. While that dialogue will necessarily be different from one institution to another, reflecting different ideas of what constitutes dialogue, it must be genuine, ongoing, and it must have some compelling voice—be it from everyone on staff/commission or just the artistic director or performers. Arts organizations should also begin thinking about how this will evolve over time—likely becoming more participatory, more enriching, and more argumentative at the same time, and likely leading to entirely new art forms which could be co-created by those organizations who take the lead.

Next Up: The Future Lies in Find

UnLogo - a great new project!

After my last post, I received a couple of comments telling me to check out Jeff Crouse's UnLogo project. I did, and thought it was worth taking out of the comments and adding this as an actual post. I could write more about it, but Jeff's video about the project is short and sweet and makes everything pretty easy to understand. Jeff (whom I've never met) has some other great projects on his site as well - my favorite being the Godblock app, certifying that a website is free of messages of religious indoctrination. Check out his other projects after you watch this video.

Unlogo Intro from Jeff Crouse on Vimeo.