Monday, November 22, 2010

Piracy Helps Potter

There was a story in today's NYT about the phenomenal opening weekend of the new Harry Potter movie - taking in about $330 million at the box office. Midway through the article there's a nice little paragraph about how this was accomplished in spite of some recent piracy of the film:

Early last week, the first 36 minutes of “Deathly Hallows,” about a quarter of the movie, leaked onto the Internet, prompting a fresh round of hand-wringing about piracy and leading to some worries that the movie’s opening weekend would suffer as a result. Mr. Fellman said that the studio was investigating but that the pirated footage did not appear to hurt the release. (If anything, the news media coverage of the leak helped.) 

Good to see that piracy has once again helped a movie find success! Hollywood (and the RIAA, etc) keep wringing their hands about how piracy is ruining the business while more sober people keep pointing out that if anything, piracy seems to correlate with success and not hamper business at all.  But really, I'd be surprised if Dan Fellman wasn't smart enough to purposefully leak those first 36 minutes - what an excellent teaser to get you to the theater and what pirate stops with one quarter of a movie?

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