Monday, July 06, 2009
While in Edinburgh, I got the chance to speak with one of the main folks behind The Age of Stupid. This was pretty lucky for me, since I've been talking about their fundraising model in some of my presentations and wanted to learn more about how things are going. Great, it seems.
In case you don't know the story, check out the link above, but the short version is that they have used the web and social networking to raise a lot of money for both the production and distribution of their film. They are now showing the film across the UK and Ireland, and will soon be expanding internationally. In order to facilitate screenings, the've built a pretty cool online tool for booking screenings. It allows you to book the film for anywhere from 1 to thousands of viewers in multiple types of settings. Right now, it's only screening in the UK and Ireland, so to experiment with the process, just pretend you are booking it somewhere there. I imagine they'll expand this to other cities as the film rolls out.
I think it's a great start for a tool to help book events - not just films could use this, but also other cultural orgs, letting the audience tell them where to book the screening or event. Taking a lot of work off the shoulders of the producers/distributors as well. It's something Four Eyed Monsters did as well, and I hope to see more tools like this.