Thursday, March 26, 2009
More on advertising failing
Boy, the internet is alive with more buzz about the failure of advertising online. Two great articles, one in the Economist and one in Ad Age are worth reading if you care about this subject. And somewhat related, see this for problems at Documentary Film Network - not related to his advertising, but that advertising could never support the niche films he was showing, and he had huge traffic numbers. Seems we need some more new business models.