Sunday, February 24, 2008

With Profits in News

Todays NYTimes has a great article on how many nonprofits are starting to take a much more business minded approach to what they do, how foundations are considering these new models and even how some nonprofits are switching to for profit endeavors to help society. I think we'll keep seeing more of this, and I for one think that more nonprofits in the media world should be thinking like this. We're the best positioned, as media folks, yet most of us continue the same tired formulas. We're launching Reframe soon at my organization, and it takes what I call a with profit approach - using for profit models for social aims. More on that, and some other ideas we have up our sleeves soon, but in the meantime check out how Epals does it.

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