Saturday, June 23, 2007

Reframe and digital delivery

Just yesterday, we launched a new website for a project we're launching at Renew Media. The project, Reframe, is going to be pretty cool - but I'm biased because I created it with the help of a lot of our staff. While the "real" Reframe website won't launch until this Fall, I think people who read this blog will find the interim site pretty interesting.

Reframe is bringing together content from multiple sources - filmmakers, distributors, archives and others - and digitizing these works for free, on a nonexclusive basis to help make them available to the public. Through a partnership with Amazon, we'll be digitizing and offering these films as DVD on Demand, Digital Download to Own and Digital Download to Rent. Full details are on the new website, and the site will soon have all terms, the technical requirements, and everything else people will need to get their content in the system.

Around September, the website will launch, and it will feature all of the films we've aggregated, easy tools to buy them and lots of social networking features to build communities around these films. The current site will feature lots of great things before September - guest bloggers writing about digital distribution trends and concerns, curators talking about things like transitioning avant-garde films to the web and more. Check it out.

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