The Sundance Channel announced yesterday that they will open a screening room in Second Life: Studio 4A. The studio will open with the Second Life premiere of Four Eyed Monsters, followed by a live Q&A session with film creators Arin Crumley and Susan Buice plus an after party.
I've been wondering when someone (that I know) would make such a move on Second Life. While many web-readers may consider this old news, I learned this weekend just how few filmmakers are even thinking about this right now. We were hosting a retreat for 15 filmmakers in Los Angeles, and I gave a presentation on using the web for marketing through the web and forming communities for independent films. I used Four Eyed Monsters as an example of people doing a great job, and then showed Second Life and suggested to the attendees that they put down a footprint there, and think of how it could build community for their films. Only one attendee had even heard of Second Life, and only two had heard of Four Eyed Monsters. This isn't to say they were behind the times, or that I am up to speed with it, but does show that the field is changing rapidly enough for many filmmakers that what some people take for granted is news to many others.
Sundance Channel is a corporate entity, and the Four Eyed Monsters gang are pretty savvy, so it's no surprise they had the resources and the web know-how to pull this off quicker than many others. At the recent National Black Programming Consortium conference, many black filmmakers discovered and discussed Second Life and its potential for building an audience for their films. It's becoming a great place for filmmakers to find audiences for their films. We'll see a lot more of this soon.