tag:blogger.com,1999:blog-20539850.post7511674743789938738..comments2023-09-26T11:13:44.207-04:00Comments on SpringBoardMedia: Re-thinking impact in filmBNewmanSBoardhttp://www.blogger.com/profile/07804966250954053044noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-20539850.post-84084607707700700182010-03-17T11:31:59.796-04:002010-03-17T11:31:59.796-04:00I think we sometimes misframe impact. To me, the ...I think we sometimes misframe impact. To me, the screening and distribution is only a small sliver of impact. It's a platform to promote highly organized engagement on a community level that can go on for years, even decades (Trembling Before God). I think it always comes down to this: identify clear goals (ie, for Almost Home we want people not thinking about aging and caregiving to take an affirmative step to better plan for the day when those issues will be pressing); join with partners who can help you realize those goals; seek funding for the engagement, and: be able to measure the achievement of the goals. I think that Greenwald is a great example of a non-impact, preaching to the converted, unless you calculate how much he may have converted sentiment to action. And I think film fests are a very insular crowd that don't really produce much impact. It's just filmmakers, indie film lovers and the press that serves them. So...there you go. A few cents from me.Bradhttps://www.blogger.com/profile/00906186839690947473noreply@blogger.comtag:blogger.com,1999:blog-20539850.post-7361661576774105272010-03-15T09:01:01.445-04:002010-03-15T09:01:01.445-04:00Brian, I made it to the end -- you can say your po...Brian, I made it to the end -- you can say your post made an impact, and back it up with this quantifiable comment! <br /><br />As usual, wise post. I actually come from that Madison Ave/marketing background (oh my, used to SELL numbers at Arbitron) so can relate. Perhaps to discuss at The Conversation.MTeplitskyhttps://www.blogger.com/profile/16648876824734508056noreply@blogger.com